How marketing is going
By ad
Trend
Figures
Running now
Campaign → ad sets (each with its own daily budget) → the ads inside them. Every change asks you to confirm, can be undone straight away, and goes to Dylan before it reaches Meta.
Library
Posts
Waiting for you
Scheduled
Posted
Set aside
Needs you
Recently answered
Dump photos and videos here
Straight from your phone. The Librarian names them, files them and adds them to the photo library.
Recent drops
The daily update
What goes to WhatsApp once it's set up: a short summary each evening, more on Mondays. Until then, copy it from here.
Today's message
Earlier
The Analyst's notes
What the team has learned
Rules picked up from your feedback. Every new idea, image and check follows them. Remove any that are wrong, or add your own.
Agent log
Every step each agent took. Use it to spot an agent that isn't pulling its weight, then tighten its rules.
Chat to the team
Ask anything: how the ads are doing, what to post this week, ideas for a new product. The team answers from your live numbers and rules, and can suggest one-tap next steps.
Ad playbook
The proven formulas the team builds every ad and post from. The Researcher adds new ones every Monday from what strong brands are running, and retires ones that don't work for us.
Next week's ideas
The team suggests ads and posts for Monday. Pick the ones you like, ask for new ones, or roll the dice. No answer by Sunday means a surprise.
Photo library
Everything the Librarian has filed, plus our ads and posts. Tap a photo and say "use this": the team works out the angle, the enhancements and the words.
Developer notes
Ideas, bugs and to-dos for the next build session. Claude reads these when you start working together. Nothing is ever deleted; tick them off when done.
Credits & usage
What the agents spent on Claude (thinking and writing) and fal (making images). Counted from 21 Oct 2026, so earlier spend isn’t included.
Tasks
The Ballie team
Tap a player to see what they do and who they pass to. You're the coach: nothing that spends money happens without your call.
- 🙋You ask+ → Make ads, a photo from the library, the chat, or the Monday batch
- 🔎Researcher briefs the teamWhat's timely (events, weather, moments) and what's working for strong brands
- 💡Creative Director writes ideasExtra ideas, each built on a proven formula from the playbooks
- 🧪Idea Panel keeps only 8/10+ ideasBrand Critic, Marketing Lead and Researcher together. Weak ideas are dropped before anything is made
- 👆You pickTick the ideas you like, or 🎲 let the team decide
- 🎨Designer makes the pictureEnhances a real photo first; prints the words and design itself so they're always spelled right
- ✅Brand Critic and Marketing Lead check itBrand rules, the formula done right, words and design 7/10+. Not good enough? Retried up to 3 times with the Researcher's help
- 👍You approve and launchAds Builder sends it to Meta only after your OK; Meta reviews it, then it's live
- 📈Analyst watches the numbersEvery day, plus the Monday report; what sells feeds the next batch